Hoka One One is the label of avid adventurers and trail runners Jean Luc and Nicola Memmoud. At the beginning of Hoka One One's history, the brand stood for bold designs, maximalism and amazing cushioning. Due to the many years of sports experience of the two founders, they know what matters in running and what both amateur athletes and ambitious runners want.
The name "Hoka One One" comes from the Maori language and means something like "flying over the earth" - and this is exactly the feeling that the unmissable runners trigger in professional runners!
Hoka sneakers have also made a name for themselves outside of professional running and have captured the hearts of people who are looking for a comfortable everyday sneaker that can impress with solid technical features.
Standout features include the Vibram Megagrip outsole and midsole with ProFly technology.