The in 1997 founded label Staple by Jeff Staple, a design student from New York, started with a handmade t-shirt line. In the course of time, the label grew fast and in 2005 Nike hired Jeff Staple to create a sneaker, which represents New York: the Nike Dunk Pro SB. Not only the shoe but also the whole label Staple represents New York, inspired by the culture and design of the city.