Asics Gel-NYC 2.0

For the launch of the next model in the GEL-NYC series, HAL STUDIOS reinterprets the GEL-NYC 2.0, drawing inspiration from New York City's industrial influences. For this project, HSDT honors the often overlooked industrial elements that form the backbone of New York City. “The Architecture of Everyday Life” is the basis for this collaboration. Inspired by the functional structures and...