ON Running
On wurde 2010 von drei Schweizer Freunden, Olivier Bernhard, David Allemann und Caspar Coppetti, gegründet. Geboren zwischen Zürich und den Engadiner Bergen, hat konsequente Innovation das globale Wachstum vorangetrieben, um die Sportbekleidungsindustrie mit Leistung und Design herauszufordern. Das ursprüngliche Ziel war es nicht, einen weiteren Laufschuh zu kreieren, sondern das Standardmodell über Bord zu werfen und etwas Besseres zu schaffen....
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The result is a unique running feeling that feels very comfortable and light. You could also say that with On shoes on feet, it is like walking on clouds.
The first prototype was created using pieces of garden hose and soon after CloudTec was born.
'We’ve come a long way since then. We believe in experimentation, innovation, big, wild dreams. Trying, failing, learning, trusting there are better ways forward.'
True to our roots, innovation is baked into the fabric of everything we do.
Questioning and imagining new ways forward across our brand from the experience to technology, design, product or sustainability.