The Brand ASICS SportStyle was founded in 1977 when Onitsuka Tiger fused with GTO Sport Nets and Jelenk Sportswear. The name ASICS SportStyle stands for „Anima Sane In Corpore Sano“ which means "a sound mind in a sound body". The key to the big success of ASICS SportStyle shoes is the research and development center in Kobe, where ASICS works close together with top athletes. Through their scientific approach, ASICS SportStyle has created some highly innovative technologies like the GEL cushioning system and the IGS (Impact Guidance System).
Today ASICS SportStyle has a wide range of high-end sports shoes and classic inspired lifestyle products.