Carhartt WIP
Carhartt stands for sturdy materials, innovative Design and markable durability and quality standards. The brand mastered successful the balancing act between the no. 1 work wear and the subcultures of outdoor enthusiasts, skaters and urban trendsetters.
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Hamilton Carhartt, born 1855 in Mecadon Lock, New York, started his company with four sewing machines, five employees, and produced first of all overalls made from canvas and denim. At some stages the company produced cars as well as work-wear for the military for both World Wars.
People kept buying Carhartt`s products because of the high quality fabrics, comfortable fitting and the details like triple sewn main seam and generous, functional pockets.
In 1994 aquired the Swiss entrepreneur Edwin Faeh the licence for sales and production of own Carhartt products. He added the Work in Progress slogan, kept the quality promise to his customers but was more skater and Hip-Hop orientated.
So the brand could elaborate some capsule collections, eg. with Nike, Fragment Design, Converse and Vans.
Carhartt with its focus on functional work-wear and Carhartt Work in Progress with its main emphasis on fashion combines to a fascinating and interesting product range that is made for pragmatic buyers as well as for trendsetters.