About AFEW
The AFEW STORE, founded in 2008 – based in Düsseldorf, grew to an international well-known sneaker store. Our assortment of products grew from year to year. Besides classic sneakers we are also releasing limited and exclusive sneakers. Over the years we have collaborate and worked with big brands such as Nike, Adidas, ASICSTIGER, Diadora or KangaROOS. Besides the big projects, we also love to work with local partners like the Fortuna Düsseldorf, our favorite ramen restaurant Takumi or our friends from Kumanga. With every new event or project, we are pushing our boundaries to the max. This helped us to grow to the AFEW STORE we are today. After the whole years of business, the AFEW STORE is still a Family business, which owned by the two brothers Andy and Marco.
For the First Episode of our Documentary we take a look how everything started and give a behind the scenes look from how we have grown from selling Shoes out of our fathers garage until making own collaborations.
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Family Business
Family Business does not only stand for the two brothers at AFEW, Family Business stands for everyone who works at AFEW. We all share not only the same Passion for sneakers, but also share the same hobbies, musical tastes and humor. Learn here about our AFEW Fam or become a part of AFEW.
Projects & Events
With the growing awareness we came into contact with more and more brands. The wide product range led to more creative activations and large projects. Over the years, we have repeatedly demonstrated our creativity in various projects. With brands like ASICS SportStyle, Diadora, Nike or Adidas we have already worked together and collaborated partly for sneaker models. We also regularly use our store for events Get-Together with the AFEW community. No matter if in summer or winter, for (almost) every project there is also a party in our store. Visit our blog and check out past events and projects.
Afew Goods
Afew Goods is our latest project and our own brand, which consciously combines the two worlds of streetwear and sustainability. Above all, we focus on a transparent value chain. This should make the added value, our sustainable approach and the high quality of the products comprehensible and understandable for consumers. Visit the Afew Goods website for more information.
The history
Back in 2008, young Andy and Marco decided to open a sneaker store because of their big passion for basketball sneakers. With an initial small range of sneaker and DIY shelves, the two brothers started their family business and their adventure into the sneaker world. Since the beginning, the brothers wanted an extraordinary store. The customer should have a different shopping experience than where else. Till today the AFEW STORE didn’t lost its love to details. But before the sneaker store at the Oststraße 36 become the well known AFEW STORE, it was called “Schuh-You”. Smart marketing campaigns and guerilla marketing helped the store to grow day by day. The store started to become more popular due to its growing assortment and the stylish interior. Within a short time of period sneaker fans outside of Düsseldorf have heard of this fancy store, which look loke a living room.
Let’s build the AFEW STORE
After two years the of “Schuh-You” the store has been totally redesigned and renovated. It took more than three Month for the whole redesign. On the 16.July 2011 everything was ready – the AFEW STORE has finally opened its doors. The old wooden floor of the “living Room” was completely ripped out and the olive-green walls got new paint. The new AFEW STORE literally shines in its new design thanks to the green glow in the dark floor and the clean white painted walls. The whole design and the concept were made by the brothers themselves. The new design and the rename to AFEW STORE were also the start for featured projects and countless events.
The bigger, the better
After numerous events and party, it was about time to get more space. Not only for the visitor, but for the growing range of products and sneaker as well. And because of the positive reputation in the sneaker scene, limited releases and rare sneaker found their way to Düsseldorf. So it was just the next logical step to have more space. It took 2 months to completely renovate the store. DIY was still a big thing and everything was carefully planned. We doubled the store size and installed big windows around the stores to let natural light beam in. Besides the magnetic walls, Andy and Marco once again let their love for details inspire them. Here you find all shop details. Here you find all shop details.