Founded in 1966 in San Francisco, The North Face began as a small mountaineering equipment company. In the 1970s, the brand gained international recognition for its technical innovations and high-quality outdoor gear. In the following decades, The North Face expanded its range to include clothing and accessories and established itself as a leading brand in the outdoor industry. The brand has also made a name for itself for its sustainability initiatives and is committed to protecting the environment. Today, The North Face is known and loved by outdoor enthusiasts and adventurers worldwide.