Nike has developed into one of the most successful and popular brands worldwide since founded in 1963. Originally the company had the Name Blue Ribbon Sports, and was distributing the Japanese brand Onitsuka Tiger in North America. BRS was founded by Bill Bowerman, who was the track coach at the University of Portland, and a mid-distance runner named Phil Knight. The headquarters of Nike is based in Beaverton, Oregon. In 1970 BRS renamed itself to Nike, which is the name of the Greek goddess of victory. In the same year Bowerman invented the legendary waffle outsole by pouring rubber into the waffle iron belonging to his wife.
One year later, Carolyn Davidson, who was a graphic design student at Portland State University designed the Swoosh for just 35$. Frank Rudy, who invented the Air Technology in 1984 and Michael Jordan, who signed with Nike in 1984 play a big role in Nikes success story. Today the Air Max series and the independent Brand Jordan are two Nike Sportswear figureheads.