New Balance 997

The New Balance 997 celebrated its debut in 1991 and is part of the „Made in the USA“ collection, which is inspired by American literature greats. Even nowadays the cult sneaker has a strong appeal to many sneaker fans, so New Balance released many reissues of the 997 in 2014. ...

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Usual for the New Balance 997 are the high-quality materials, which mostly consist of a combination of mesh and textured leather or suede leather. For sure the typical ENCAP midsole, which guarantees a maximum of comfort, should not be forgotten. Another remarkable details is the shape of the New Balance 997. The midsole has a slight angle which makes the sneakers ready to run like it should be.

AFEW x New Balance Craftsmanship Day

On 19.01.2019 we organized the AFEW X New Balance Craftsmanship Day together with New Balance. This day was all about craftsmanship. Especially the "Made in" series of New Balance was in focus, like the New Balance 997. Together with Tornschuhjette we created a unique New Balance 997. For the upper we used different leathers and suede. To give the sneaker a special touch, we integrated corduroy and hemp as fabrics into the 997 as well.

AFEW x New Balance 997 Craftsmanship Day | 1 of 1 Custom

On 19th January 2019 we organized together with New Balance the AFEW X New Balance Craftsmanship Day. This day was all about craftsmanship. Especially the "Made in" series of New Balance was in the focus, like the New Balance 997.

Check out the full panel talk which we held on the AFEW X Craftsmanship Day - 19th January 2019.
We talked about the starting point of collecting New Balance sneaker, why we fell in love with these styles and what it is that makes this brand so special to our guests.
Furthermore, Tornschujette gave us a little insight of her work and how she made the 1 of 1 AFEW X New Balance 997 Craftsmanship Day.