From the outset, On plans to change the world of running. Straight from Zurich, the new On Cloudnova is all about merging technology and style. They are built with running in mind, while also suitable for everyday wear. Design-wise, the pair is delivered with a “heel tongue” and sock-like construction, making them snug and comfy. They are flexible, yet supportive. The Cloudnova sits atop a CloudTec® midsole, which minimizes impact while the fitted Speedboard™ shoots you forward. In addition, its padded heel and customizable lacing system convey the feeling of running on clouds.