The New Era Cap Company was founded in 1920 by the German Erhardt Koch in Buffalo, New York. The Gatsby, a classic Pacer-Style-Cap for men was the first model and the start of the success story. The headwear specialist started to produce Baseball Caps in the 30s, which was its breakthrough.
In over more than 70 years New Era has developed into the exclusive manufacturer for the MLB official League Uniform Caps: The 59FIFTY, which is the figurehead of the Brand New Era. Today New Era is still a worldwide market leader for headwear.