hummel is a Danish sportswear manufacturer and was founded in 1923 by Albert Messmer. hummel has a long tradition and originally started with the production of football cleats.

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Until today hummel has grown into a world famous brand that produces lifestyle and sports fashion in addition to sportswear. But the path to this goal was very difficult for the brand. Because during World War II their factory in Hamburg was almost completely destroyed. Fortunately, an investor took over the brand in 1956 and moved production to Kevelaer. From then on, Hummel also became more and more involved in the sport of handball, which enabled the brand to significantly increase its awareness once again. Nowadays many people associate the brand with handball more than with football. But also runners, like the hummel Marathona, were produced in the course of time. Due to its long tradition hummel also has some nice retros, which appear again and again.